Our Story

If you’re awaiting an interesting story that sets us apart from other brands, we’re sorry to break it to you. We’re pretty boring, actually. We didn’t even put in the effort to add pictures to this page. Or make it easier to read. We’re actually short on cash. We spent the last of it on formulating the product. And the very last of it on advertising. We had to find a way to catch your eye. And it costs us way more than we thought to stand out.

You scroll. And scroll. “Gosh, I wish I looked like that”. It’s painful. Really painful. We know it. Cause we feel it. The divide between reality and fantasy fading by the second. So, we decided to ignite a process. A process of loving yourself a little more each day. A rebellion against the suffocating grip of insecurity and unrealistic beauty standards.

You see, our copywriters aren’t smart enough to take advantage of your desperation. They don’t know how to use words like “Glass skin awaits you” or “Look 20 years younger”. We asked them to craft the perfect sales pitch. Here’s what they gave us.

WHEN YOU LOOK IN THE MIRROR, YOU MUST ADORE WHAT YOU SEE. UNFILTERED, IMPERFECT AND BEAUTIFUL. UNTIL THEN, WE ARE NOT STOPPING. THERE IS NO FANCY FORMULATION. NO RARE SECRET INGREDIENT. INSTEAD, WE HAVE STRIPPED EVERY NEEDLESS PUFFEREY DOWN TO SKINCARE’S ESSENTIAL CORE; UNPARALLELED PERFORMANCE FROM EFFECTIVE FORMULATIONS BACKED BY SCIENCE.

I guess we’re sticking with it. Till we think of something better.