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If you’re awaiting a romantic origin story that sets us apart, we’re sorry to break it to you. We don’t have one. We just woke up one day, after many years of using and exploring skincare, and decided to start a skincare brand. Because we could do it much better.

You want to look better. To feel better. You’re desperate. We all are. The problem is, our copywriters aren’t smart enough to take advantage of your desperation. They don’t know how to use words like “Glass skin awaits you” or “Botox in a bottle”. We asked them to craft the perfect sales pitch. Here’s what they gave us.

WHEN YOU LOOK IN THE MIRROR, YOU MUST ADORE WHAT YOU SEE. UNFILTERED, IMPERFECT AND UNDENIABLE. UNTIL THEN, WE ARE NOT STOPPING. WE DON’T WANT TO MAKE MORE SKINCARE. WE WANT TO GIVE YOU FEWER REASONS TO NEED MORE OF IT. SO WE MAKE EACH PRODUCT DO MORE. MUCH MORE. UNTIL ADDING ANOTHER ONE BECOMES VERY HARD TO JUSTIFY.

I guess we're sticking with it. Till we think of something better.