A cleanser is designed to eradicate unwanted debris like dirt and oil from your skin. Daily cleansing allows your skin to function optimally, giving you the fresh look you always dreamt of. Dermatologists recommend double cleansing, using a cleansing oil or balm before a gel or foam cleanser to remove makeup.



An exfoliant is formulated to unclog pores and remove dead skin cells which build up over time. It's a crucial step that leads to brighter and smoother skin texture. It enhances the absorption of active ingredients. We formulated The Cleanse with an effective exfoliant to save you time. 



A serum is a lightweight substance that acts as a nutrient powerhouse. It contains high concentrations of active ingredients designed to penetrate the deep layers of your skin, rejuvenating it every step of the way. It nourishes, protects, and repairs your skin daily. Each serum is formulated differently and has unique properties.



A moisturizer is a thicker substance that aims to lock in hydration and avoid skin dryness. It also nourishes and enhances the functions of the stratum corneum (the uppermost layer of the skin) to help retain moisture better.


Eye Cream

There is indeed too much hype. An eye cream is not compulsory. If your regular moisturizer is gentle enough on the undereye area, there is no need for an eye cream. However, if you experience issues like puffiness, dark circles, or wrinkles on the undereye area, get an eye cream targeted toward your specific problem. 



It is the most underrated step of the skincare routine. Dermatologists worldwide may have slight differences in opinion on different skincare products and rituals. Still, there is one thing they all agree on: sunscreen is the most vital step of any skincare routine. It blocks off UVA and UVB rays effectively to protect your skin at all costs. Most skin concerns, from premature aging to hyperpigmentation, can be worsened by sun damage. Never forget your sunscreen. 


Simple. Complete. Timeless.


*Every other product you see out there, from face masks to face mists, have no significant application in the long term. If you like the experience, go for it. But just remember to fulfil the critical needs of your skin first.